LSKD debuts first TV commercial with ‘1% Better Every Day’ campaign
Aussie-owned sports and activewear brand LSKD has launched its first TV commercial.
Created in-house, the 1% Better Every Day campaign aims to inspire LSKD’s community to work to achieve their goals continuously.
The campaign will air nationally on Nine Network’s linear and BVOD channels and also feature on social media and outdoor billboards.
LSKD head of content, Matt Kirby said the brand is about more than just sportswear – it’s about the journey of perseverance, learning from failure, and achieving personal milestones.
“We believe in the potential within each individual, and our products are designed to help you unlock that power. This campaign is our way of showing that we believe in you, ready to support every rep, every sprint, and every milestone.”
LSKD visual production lead Elliott Sauvage added: “We want this project to resonate with our viewers. Whether it motivates someone to train harder, go for a run, or just reflect on their progress, our mission is to inspire change. If we can motivate even one person, we’ve succeeded.”
Starting as a humble vision conceived by a 16-year-old apprentice carpenter, LSKD has grown into a $100 million powerhouse and a global sensation worn by A-list celebrities.
In May, LSKD founder Jason Daniel headlined Mumbrella360 to explain the story behind the company’s mission.
To watch this session recording and more from Mumbrella360, head to Mumbrella Pro.
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