Luxury cruise line repositions repositions brand to cut through, via Today The Brave

July 4, 2024 12:03

Luxury cruise brand TRUE NORTH has unveiled its most significant brand platform refresh in decades, with a launch campaign via Today The Brave.

‘Life’s Different After’ hopes to help TRUE NORTH differentiate itself in a competitive cruise market, completely reimagining the customer experience across every touchpoint, while maintaining its heritage.

With guests describing a trip with TRUE NORTH as ‘life-chasing’, Today The Brave used that to influence the campaign.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.