Man climbs into box to enter the Festival of Racing in Racing Victoria spot
Racing Victoria has launched its annual Festival of Racing campaign to promote the 2018 racing season as a man climbs into a box to enter the ‘Festival of Racing’.
The ‘Festival of Racing’ campaign created by By All Means, is an extension of Racing Victoria’s ‘The Races Are Calling’ brand platform.
The campaign is set to run on digital, TV, social, print, radio and outdoor channels.
‘Festival of Racing’ features up-and-coming stars of the sport including jockey Stephanie Thornton and trainer Archie Alexander.
Creative agency By All Means said in a statement: “It’s good fun working the real stars of racing into each campaign we devise. It connects the work to the sport in a very real way, and gives us the low-down on which horses to keep an eye on during the season too!”
Credits:
- RACING VICTORIA
- Chief Commercial Officer: Jane Ballantyne
- Head of Customer Strategy & Engagement: Marcia Allan
- Marketing and Events Manager: Natasha Prendergast
- Campaign Manager: Rebecca Moffat
- Digital Services and Innovation Manager: Nik Shetty
- Digital Content Coordinator: Jenna Gleeson
- AGENCY
- Co-Creative Director: Ed Howley
- Co-Creative Director: Toby Cummings
- Managing Director: Mat Cummings
- Planning Director: Frank Bethel (Forward Scout)
- Planner: Duncan Bell (Forward Scout)
- Account Manager: Harriet Bell
- Copywriter: Aaron Pepper
- Art Director: Jacob Redding
- Producer: Elise Trenorden
- Artwork: Joanne Gerace
- Content: Ash Koek, Carlo Zeccola
- PRODUCTION COMPANY
- Production Company: The Otto Empire
- Director: Tim Potter
- Executive Producer: Jo de Fina
- Producer: Peter Kearney, Jess Langley
- DOP: Edward Goldner
- Post: Marty Gilchrist (Puffin)
- Post Producer: Charlotte Wren (Puffin)
- Colourist: Martin Greer
- Sound Design: Dylan Stevens (Risk Sound)
- Casting Agent: Highway Casting
- PHOTOGRAPHY
- Stills Producer: Charlotte May
- Photographer: Chris Budgeon
- Stills Stylist: Lana Wilkinson
- Retoucher: Nicholas Duell
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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That’s the Autumn Carnival….. not spring
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Thanks Wasp, due to the changeable weather we mixed up our seasons. We’ve fixed the copy.
Paul Wallbank
News Editor