Marketers you’re on notice: we’re hyper-connected and pissed off
It’s not enough to be polite, respond quickly, apologise and ‘be human’. Now brands have to understand and overcome the impatience and angry reactionism of communities in collective crisis, says Mark Jones.
I stumbled across an awesome pie chart the other day titled Outcome of Political Arguments on Facebook. Broken out are three options: “You change your mind; They change their mind; No one changes anything and everyone’s pissed”.
You know this story, right? We’re all busy sharing, reading, commenting and gasping when our opinions collide. It’s Trump vs. Clinton, Liberal vs. Labor, conservatives vs. liberals, East vs. West, etcetera.
Amid all the noise is anyone actually changing their views or exploring an alternative perspective? Are we getting anywhere in all of this? Nope.
