Giant Tic Tac boxes will feature outside Coles and Woolworths to promote the brand’s new Berries flavour.
The campaign was done in partnership with PHD, Ooh Media and The Mix Agency, and will run in New South Wales, Victoria and Queensland.
Tic Tac’s parent company Ferrero Australia claim the activation is a ‘media first’ as people will be able to smell the boxes as they approach the supermarkets.
“Shoppers can’t miss the giant 3D Tic Tac packs, and the scent will stimulate their taste buds, influencing them to buy a pack at the supermarket nearby”, said Blair Hamilford commercial director of retail sales said.
The campaign will place 25 boxes across the three states, with the tallest reaching almost two-metres.
Melissa Haggerty, business director, said: ‘This campaign really ignites the playful fun that is core to the Tic Tac brand. I believe it is one our consumers will love and will put a smile on our shoppers’ faces.”
The Tic Tac Berries campaign is out-of-home only and will run for two weeks.