Mat Baxter-led Huge launches in Australia

Calum Jaspan

February 15, 2023 10:48

Interpublic Group (IPG’s) design and digital experience agency, Huge, led by Australian expat, Mat Baxter has launched in Australia.

After a year transforming the agency, it has now entered the Australian market, to be led by Ben Skelsey as its managing director, who returns after 13 years working internationally, most recently leading the Huge Singapore office.

Baxter and Skelsey, launching Huge in Australia

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Ben Skelsey Huge IPG Max Baxter

3 COMMENTS

Michael Farmer 16 Feb 23

Huge’s extraordinary transformation is the subject of a book to be released in June, 2023.
“Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business” is authored by Michael Farmer, author of Madison Avenue Manslaughter (Third Edition 2019) and long-time consultant to ad agencies and their clients.
Pre-orders of the book are now available on Amazon.

1 Like

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Adam 15 Feb 23

Welcome back mate!

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Tilly 17 Feb 23

Skelsey! Great to have you back.

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