Matt Preston turns swimming safety ambassador as brands push for a safe summer

Masterchef judge Matt Preston has assumed the unlikely role of swimming safety ambassador as Royal Life Saving Australia and Bonds both launch safe swimming campaigns focused on the pool and the beach.

Royal Life Saving Australia is urging families to pay attention when their children are swimming in an ad by 303 MullenLowe featuring the celebrity food critic.

The ad drives people to an online program ‘The World’s Most Costly’ as a lure to get consumers’ attention before revealing the “true cost” of a pizza, answering the doorbell, looking at a phone or changing a nappy while a child is swimming.