F.Y.I.

Maxus Global launches technology consulting division

Maxus Global has launched a technology consulting division globally.

The announcement:

Maxus Worldwide today announced the launch of Maxus Technology Consulting, a new division which will advise businesses on the most effective use of technology in their marketing programs.

Maxus Technology Consulting will be led by David Kaganovsky, Worldwide chief information officer, along with Gary Revenson, worldwide director of technology, and Damian Blackden, worldwide chief strategy officer.

The consultancy will utilise a rigorous proprietary framework and methodology, based upon established management consultancy approaches and enhanced by Maxus’ extensive knowledge of the media and marketing sectors. The approach will consider each client’s existing marketing technology framework, along with its specific business objectives, to identify the most effective future-facing marketing technology strategy.

The consultancy will be embedded within Maxus’ operational structure, working with agency teams to develop and deploy individually relevant technology strategies for each client.

David Kaganovsky, Worldwide Chief Information Officer, Maxus commented: “Maxus helps business leaders make the best and most impactful decisions around media and marketing.

Brands have seen their investment in marketing technology soar and as the media landscape has changed they have naturally sought our advice, which we have given.

The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment. And as part of WPP and GroupM, Maxus is well placed to deliver this advice.”

Damian Blackden, Worldwide Chief Strategy Officer, Maxus said: “Maxus is in the business of media, and uses technology and data to support the marcoms programs we develop for our clients.

Maxus Technology Consulting will systematically evaluate each component in a client’s technology stack in order to increase ROI, and ensure that the maximum proportionof budgets can remain deployed where they should be – on media. David’s track record inboth the agency and consulting sectors means that he’s ideally placed to guide ourprogressive client base through the complexity and the ongoing change that define this marketplace.”

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