MCN relaunches its programmatic TV advertising service

July 9, 2018 11:02

Foxtel’s Multi Channel Network has launched Smarthub, a new proprietary platform for trading, tracking and reporting automated bookings for broadcast linear TV.

The platform, which replaces the current AOL platform launched in 2015, will allow bookings across MCN’s linear subscription and free to air television channels, along with digital video platforms.

MCN’s Mark Frain said Smarthub is the next step in the company’s programmatic offerings

Established in 1997, MCN is responsible for the advertising interests of Ten’s 15 capital city channels and 74 Foxtel channels, along with various out-of-home and digital services.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics