Bupa, Medibank, National Heart Foundation and Mahlab complete the Health Marketing Summit program

The National Heart Foundation’s CIO, Shane Riddle, will detail how the organisation consolidated its data to achieve a single view of its customer at the Mumbrella Health Marketing Summit.

Riddle and his team were on a mission to control customer data and personas regardless of current or future tech stack decisions, all the while protecting their customer’s data. He will also explain the results and efficiencies the National Heart Foundation has achieved from the project.

Riddle will explain the data play the National Heart Foundation has recently made

The Mumbrella Health Marketing Summit will take place on August 23 in Sydney. The full program is available to view now with tickets available here.

Coggan and Le Brocq will join the panel discussing consumer engagement and relationships with health insurers

Also confirmed to speak is Lucy Coggan, head of engagement marketing at Bupa, and Fiona Le Brocq, general manager of marketing at Medibank. They will join the panel discussing health insurance’s quest to engage, not just gain, consumers.

The powerhouse panel will also feature HCF’s Yasmina Pinto and Jennifer Williams of Compare the Market, both of whom also have first hand experience marketing a product that is often thought of as more of a necessity for tax purposes than anything else.

Mahlab will join the summit to discuss the breakthrough content marketing work her agency did for HBF

In another newly announced session, Mahlab’s founder and managing director, Bobbi Mahlab, will present a case study on its award winning work for WA-based health insurance provider HBF called DirectAdviceforDads.com.au.

Since launch, Mahlab and HBF have won numerous awards for DirectAdviceforDads.com.au including at the Content Marketing Awards in the US. In the session, Mahlab managing director Bobbi Mahlab will present a case study on the partnership and explain how and why it has been so successful.

The Mumbrella Health Marketing Summit takes place at the Amora Hotel Jamison in Sydney on August 23. Tickets are on sale now.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

Linkedin

topics Bobbi Mahlab Bupa Fiona Le Brocq HBF Lucy Coggan Medibank Mumbrella Health Marketing Summit National Heart Foundation Shane Riddle

Share Tweet Share