Bupa, Medibank, National Heart Foundation and Mahlab complete the Health Marketing Summit program

July 9, 2018 10:05

The National Heart Foundation’s CIO, Shane Riddle, will detail how the organisation consolidated its data to achieve a single view of its customer at the Mumbrella Health Marketing Summit.

Riddle and his team were on a mission to control customer data and personas regardless of current or future tech stack decisions, all the while protecting their customer’s data. He will also explain the results and efficiencies the National Heart Foundation has achieved from the project.

Riddle will explain the data play the National Heart Foundation has recently made

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.