Media buyers have their say on historic AFL rights deal
After a blockbuster $4.5 billion deal was signed by the AFL, Seven and Foxtel, the rights for the nation’s most popular sport are locked in for the next nine years. Following the deal, Australian media buyers have their say as the dust settles.
After a record $4.5 billion deal sealed between the AFL and existing broadcast partners yesterday, Mumbrella canvassed the thoughts of some Australian media agency buyers in order to get an early verdict on the long-term extension.
While both faced off competition from both broadcast and streaming rivals, ultimately the pair were “best on the day”, according to Seven’s James Warburton yesterday.
McLachlan, AFL chief executive at yesterday’s presser
