Australia Zoo’s VR project first in a push to ‘revolutionise zoo visits’

Australia Zoo has embraced virtual reality, creating a 360-degree immersive video that allows audiences to get up close and personal with some of the world’s most dangerous animals.

The project was produced by Queensland creative agency Khemistry. Director Ashton Ward believes it represents a major leap forward in VR market penetration in Australia.

“Virtual reality video is no longer a futuristic idea,” says Ward. “This technology allows people to go new places and experience new things in a way we’ve never seen before.