Meltwater ‘on track’ after client growth

Media intelligence firm Meltwater has said it is on track to achieve 30% year on year growth after signing a number of new clients.

The announcement:

Following a massive year of growth across Australia and New Zealand, Meltwater, the global leader in media intelligence solutions, has signed a raft of new enterprise business wins, including Ford, L’Oréal, Cochlear, JLL, Dairy Australia and Investa.

The new customers bolster Meltwater’s already impressive client base, which includes the Australian Prime Minister’s Office and more than 1500 other Australian organisations ranging from Avocados Australia to the Australian Taxation Office.

The company is on track to achieve 30 per cent YoY organic growth this year in the lead up to its 10th anniversary in the ANZ region. Meltwater’s success reflects a growing appreciation amongst local businesses for the importance of big data insights in shaping business strategy.

“It has been a stellar twelve months for Meltwater and our clients. Our media intelligence technology is truly turning traditional media monitoring on its head,” says Meltwater ANZ Director, David Hickey.

“We’re enabling Australian and New Zealand businesses to keep real-time tabs on customer conversations and manage their overall brand reputation across social, online, print and broadcast. We’re transforming the way businesses use data — it’s no longer just a post-campaign measurement tool, it’s helping business leaders make informed strategic decisions.”

Meltwater’s client additions are a testament to this shift, with more local businesses than ever harnessing outside insights to inform strategic business decisions.

Hickey says, “Companies like Ford, L’Oréal, Cochlear, and JLL have selected Meltwater to stay on top of the billions of conversations happening online at any moment and to identify key trends. Meltwater helps them identify issues and trending topics in the media, turning real-time data into actionable insights.”

Meltwater has solidified its position as the media intelligence market-leader, with the recent release of social media engagement tool Meltwater Engage and the Meltwater Mobile app. It has also expanded its social media sources to include WeChat, Sina Weibo, Line, Youku and Tencent Weibo and launched a comprehensive influencer database of journalists and bloggers for Asia-Pacific.

“This year we will expand our media intelligence offering with more data sets for all types of businesses, while continuing to make influencer engagement and the analysis of news, blogs and social media easier, more relevant and accessible for every business,” adds Hickey.

A recent Digital Consumer Study by Telsyte revealed the increasing importance of digital channels, for businesses looking to influence their customers. With Meltwater’s enhanced offerings in online and social, it is well-placed to help Australian businesses embrace the opportunities of an increasingly digital world.

Meltwater has also grown its account management team by 60 per cent in the last year, prompting a move into new offices in Sydney, Melbourne and Brisbane to support the rapid expansion. Last year, it placed number 15 in the annual Great Place to Work Award in the under 100 employee category. It is clear that Meltwater’s local focus on its staff, its product and its clients are paying off.

Source: Meltwater press release


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