Merchant Payment Solutions rebrands as Zero Payments, via The Generals Daughters
Merchant Payment Solutions has rebranded itself as Zero Payments with a campaign from The Generals Daughters.
The announcement:
Zero Payments formerly Merchant Payment Solutions have launched their new branding through an integrated campaign from Melbourne based agency The Generals Daughters.
When we started the business three years ago, we never could have imagined landing such a large and impressive client. It has been the most comprehensive rebrand and creative campaign The Generals Daughters have ever undertaken in a difficult category where the client is competing against the big banks and other payment solution companies. They have an excellent product and are backed by Tyro which was where we had to ensure that their brand and business could stand alone. The agency developed everything for the new company from the brand name and identity suite, right through to the advertising and social communications” said The Daughters CEO Aimee Dean.
“We had lived with our existing name quite successfully for over 16 years, so this rebrand was a big deal for us” said Zero Payments founding partners Lucius Orsini and Dom Berry. “From the first moment we both saw the new logo and campaign strategy and tagline “You make more when you pay Zero” we were sold on the work. In an industry that traditionally produces conservative and uninspiring creative and marketing, the work is modern, clever, and beautifully expresses our brand promise”.
The campaign will launch across Sydney and Melbourne in October and will include Ooh, TV, digital and social channels.
Source: The Generals Daughters
