MLA marketer: our stunt video is not a copy of Benetton ‘Unhate’ campaign
Meat & Livestock Australia’s marketing head has said that the similarity between in an MLA stunt video and a global ad campaign by Benetton is “a coincidence”.
The MLA video, reported this morning by Mumbrella, features two opposing politicians kissing – the same idea used in Benetton’s ‘Unhate’ campaign, which won the press grand prix at Cannes in June.
Group marketing manager Andrew Cox told Mumbrella: “I saw that campaign [Benetton Unhate], but I didn’t make a connection between it and ours. It’s more of a coincidence. The idea of two opposing figures embracing each other has been been done before, and will be done again. The idea is executed differently, and the message is different.”
Cox revealed that while the barbecuing chefs were filmed on the lawn around Parliament House, the balloons were shot in Sydney and added to the film using digitally animation.
After the Live Export debacle the MLA needs all the “unhate” they can get.
Just a lot of hot air really- not about marketing beef – unprofessional to have one of chefs handling fresh food with unprotected beard.- should know better
Surprise, surprise… the MLA throwing more money into making us believe the myth that meat is good for us. It’s not. It’s bad for our health (linked to colon cancer, diabetes, heart disease etc etc). It’s bad for the environment – uses ridiculous natural resources including water and land. It contributes more carbon emissions than the entire transport industry – planes, trains, cars, trucks. It consumes 80% of the soy production that could feed millions. In fact, adopting a meat-free diet would end world hunger, save the planet and produce healthier human beings. It would also end the needless cruelty inflicted on other sentient beings by us – just because we can. Come on people, don’t be sucked in by their crappy advertisements. Show the MLA that you’re more intelligent than that!
i love it! good to see something so topical.
Zerin, thank God that soy beans don’t need “ridiculous natural resources including water and land” to grow.
Unfortunately Zerin, people get their nutritional information from advertisers plugging their own products as opposed to finding it themselves from a non-biased source (eg dairy)
If it’s not similar to ‘unhate’ then what is it then? Couple of ideas mashed up in this unfortunately.
Well you could just say the unhate idea is from the Fraternal Kiss, who can really own an idea of two politicians kissing?
If you want to try and be funny with your name when commenting, you should at least be able to spell it.
Of course, if your name is acltually Cholestrol, then I’m sorry.
This is the ad that I´ll remember at the end of the year. And I don´t eat meat.