Month in a Minute: November’s biggest agency stories

Mumbrella wraps up the biggest news of the month across media, creative and PR. In November, WPP merged two of its legacy ad agencies, PWC's Sunita Gloster jumped to WPP, DDB Melbourne's ECD departed, Alt/Shift hired a GM, Red Agency bagged another account, Suncorp switched media agencies, two OMD executives departed and Ikon won an iconic court case

November’s creative agency wrap

1. JWT and Wunderman merged to become Wunderman Thompson

Two more of WPP’s legacy advertising agencies merged to form one business, Wunderman Thompson.

2. Sunita Gloster was announced as WPP AUNZ’s chief customer officer

Gloster joins WPP AUNZ in the newly created role after spending less than a year at management consultancy PwC.

3. Naked Communications’ executive creative director, Jon Burden, anno9unced he had been “fired”

Enero’s Naked “fired” its executive creative director Jon Burden after he had worked with the agency for three years.


4. WhiteGrey Melbourne’s managing director Claudia McInerney departed

McInerney resigned as WhiteGrey Melbourne’s managing director after working with the agency for more than a decade.

5. JWT Melbourne announced a series of redundancies 

One of WPP’s advertising agency’s JWT, made six people redundant from its creative, production and account service teams.


6. DDB Melbourne’s group ECD Stu Turner departed the agency with WhiteGrey’s Anthony Moss set to replace him

Moss left WhiteGrey to take on a new role as DDB Melbourne’s group executive creative director, replacing Turner who departs DDB Melbourne after one year.

7. BMF’s head of planning Alison Tilling joined VMLY&R 

Tilling, who is expected to take a lead strategy role at VMLY&R, had been with Enero Group’s BMF for a decade.

8. Visit Victoria put its creative account out to tender

The tender comes one year after incumbent agency Clemenger Melbourne launched Visit Victoria’s first campaign in six years, ‘A Twist at Every Turn’.

November’s PR agency wrap

1. Geoff Ikin departed Tourism Australia as its general manager of global media, PR and social to join Myer as chief customer officer

In his new role at Myer Ikin will bring together Myer’s customer facing functions including online, marketing and advertising.

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2. Alt/Shift Sydney hired Andie Crawford as general manager

Crawford’s appointment came just two months after the PR agency opened its Sydney office.

3. Dentsu’s PR arm Haystac announced a new national leadership team

The new leadership team will see Brisbane GM Haylie Marchant promoted to national head of strategy, while Kate Ward will replace Marchant as Brisbane GM.

4. Tribe’s Georgie Cavanagh joined Thinkerbell as a PR specialist

Before her three year stint with Tribe, where she was the influencer platform’s first employee, Cavanagh previously worked with agencies including as Haystac and Bella PR.

5. Natalie Cerny departed REA Group as its corporate affairs and communications boss

Cerny is set to become the chief communications office for Dow Jones.

6. N2N Communications hired Skye Lambley as managing director

Lambley was previously the deputy managing director at opr’s Howorth Communications.

7. FFA’s FIFA appointed Red Agency to its Women’s World Cup PR and social account

Red Agency has been tasked with leading and executing a communications strategy which grows national awareness and encourages Australia to #GetOnSide and register its support.

November’s media agency wrap

1. Suncorp appointed OMD to its media account

After putting its media account to pitch in August, OMD managed to beat rival agencies MediaCom and Publicis Media to win Suncorp’s media planning and buying account.

2. Dentsu Aegis Network’s CEO Simon Ryan resigned for a gig at Carsales

Ryan resigned after his three year stint as Dentsu’s CEO to take on a new role as the MD of commercial at Carsales.

3. Thinkerbell won Bega’s media account 

Full-service agency Thinkerbell won Bega’s media and creative account from incumbent agency Carat.

4. Di Richardson resigned as OMD Melbourne’s managing director after less than a year in the role

Richardson departed the agency to “focus on her family” after relocating to Melbourne nine months ago.

5. OMD Sydney’s MD Yvette Mayer announced she was departing to focus on her essential oil business

Mayer, who joined the agency in 2017 after returning to Australia from her four year stint in the US, was at the helm of OMD Sydney for almost two years.

6. Ikon won its legal battle against a former client

Its former client Advangen, had claimed Ikon oversaw a “complete flop” of a marketing campaign.



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