More than one million added to Guardian Australia’s audience as DCR implements Google AMP data
Guardian Australia’s unique audience number grew by more than one million – or 39% – with the help of Google Accelerated Media Pages (AMP) data, which is now being tracked by Nielsen’s Digital Content Ratings.
Nielsen’s July figures show substantial growth for news.com.au, The Daily Telegraph and The Australian, as a result.
The Guardian’s audience climbed by more than one million
I love the Nielsen ratings randomizer
For pretty accurately reflecting how volatile usage appears to be when you measure it via monthly reach?
Are on-platform Facebook numbers contributing to some of the rises here as well? Especially for the independent publishers?
Only a month of new management and viola – a much bigger business.
Thanks Nielsen.