Morning Update: ANA moves to cut female bias; JWT creates sexual consent site; making user images into ads; Havas gets new Malaysian CEO
Ad Age: ANA Moves to Eliminate Bias Against Women From Ads and Media
The Association of National Advertisers and its Alliance for Family Entertainment are out to eliminate bias against women from advertising and media, launching #SeeHer in an effort backed by the White House and tracked by ongoing consumer surveys.
The initiative comes following five months of talks with the White House and a two-day United State of Women Summit at the White House this week that was attended by more than 50 marketers.
Ad Age: JWT Creates Site Urging Dads to Talk to Sons About Respecting Women
J. Walter Thompson Canada is kicking off an initiative called #20minutesofaction4change on June 19, Father’s Day in the northern hemisphere, aimed at getting dads to talk to their sons about boundaries and respecting women.
20minutesofaction4change.org, which urges #DadsWhoGiveADamn to pledge to take 20 minutes to talk to their sons about sexual consent, was created in “response to the deplorable use of the term ’20 minutes of action’ by the Stanford rapist’s father,” the site states.
Ad week: West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.
More recently, it found a sweet spot by employing UGC from Instagram posts in Facebook carousel ads, which allow marketers to use multiple images in a single ad unit which viewers can swipe through.
Ad Week: New Microsite Lets You See How Degas Would Have Painted Your Garden
he impressionism movement in painting ended 124 years ago. Even so, wouldn’t it be cool if you could see how Degas or Van Gogh would have painted your front yard—or, for that matter, your kid or your pet? Well, a new microsite lets you find out.
To promote its current exhibition of impressionist paintings, the New York Botanical Garden recently launched a site called Impressify. It features an easy-to-use tool that allows visitors to upload any photograph and, by manipulating three filters, transform it into an impressionist ‘painting’.
