Morning Update: Boy shares life with a bear in spot for child bereavement charity; Rotary celebrates polio eradication with animated ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Boy Shares His Life With A Bear In Moving Spot For Child Bereavement Charity

“Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother’s Day this weekend, highlighting the gaping hole that losing a parent can leave in a child’s life. It shows a little boy doing all the things you’d expect his mother to do — putting a band-aid on his knee, pulling his boots on, switching his night-light off — by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.”

The Guardian: Rebekah Brooks’s husband denies using cover story over bags left in car park

“Rebekah Brooks’s husband has denied that he had “settled on drunkenness” as a cover story for concealing bags containing computers with News International tags in an underground car park the day she was arrested.

Charlie Brooks has told the Old Bailey phone-hacking trial on Monday that the bags should have been returned to him at his Chelsea home on the same night and because of a “cock up” with a friend who was keeping him company they were left behind the bins in the car park and found by a cleaner the next day.”

Mumbrella Asia: Hill + Knowlton Strategies swoops for digital agency Rice5

“WPP public relations firm Hill + Knowlton Strategies has acquired digital creative agency Rice5.

Rice5, which has 48 staff and offices in Shanghai and Hong Kong, is the third Chinese company WPP has acquired in just over a week.”

Campaign India: Rotary celebrates polio eradication with an animated ‘miracle’

“Rotary International has launched an ad film to mark the eradication of polio in SE Asia, as declared by the World Health Organisation on 27 March this year. The campaign has been conceptualised by JWT India.

JWT Kolkata bagged the mandate to handle the national campaign following a multi-agency pitch, informed an agency statement.”

AdWeek: A Candid Conversation With 5 Women Leaders of Advertising and Media

“Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities of work-life balance, stressed that unless a profound change in mind-set occurred at the highest levels of business and government, professional women are basically screwed. The stats bear it out. Women account for just 5 percent of Fortune 500 CEOs, while 3 percent of executive creative directors at ad agencies are female. It’s a pretty sad state of affairs.”

Creativity-Online: A Newport Beach Film Fest Projectionist Tells His Daughter a Bedtime Tale

“Last year, RPA and the Newport Beach Film Festival gave us serious shudders with “Mandible,” a grotesque and gory spot to promote the film festival.

This year, the agency returns to mark the 15th year of the fest, with a spot that uses the perspective of the festival’s projectionist, who has seen every single movie shown in the last 15 years. “Bedtime Story” features the projectionist starting to tell a regular ole bedtime tale to his daughter, until he veers off into really not-okay-for-kids territory, re-enacting scenes and references from “Fargo,” “Memento,” “Her,” and more. Tool’s Tom Routson directs.”


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