Morning Update: Buzzfeed splits divisions; can brands in movies work?; Comedy Central picks up ABC comedy

Poynter: BuzzFeed undergoes company-wide reorganization, separating entertainment from news

BuzzFeed is making a major organizational change that cleaves its journalistic efforts from its entertainment-focused content, founder Jonah Peretti announced in a memo to staffers Tuesday.

Citing a desire to “simplify our organizational structure” and “allow us to operate more entrepreneurially,” Peretti announced that the social-first media company will formally divide BuzzFeed News, the reporting division overseen by Editor-in-Chief Ben Smith, from a new division called BuzzFeed Entertainment Group.