Morning Update: Carl’s Jr celebrates America in latest ad
https://www.youtube.com/watch?v=NjSJj_Pdjys
AdWeek: Carl’s Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips Cheeseburger
Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl’s Jr. So, this 72andSunny ad for that monstrosity—an official menu item called the Most American Thickburger—celebrates that patriotism to a ridiculous degree. And Samantha Hoopes in a stars-and-stripes bikini is just the beginning.
The New York Times: Cashing In on a Charter-Time Warner Cable Merger
Whatever cable customers and regulators may think of Charter Communications’ plans to acquire Time Warner Cable for $56 billion, one small group of men has reason to celebrate.
Through a mix of golden parachutes, advisory fees and investment returns, a handful of cable executives, traders and bankers stand to reap enormous profits when and if the transaction closes.
Brand Republic: Guinness recreates ‘fish on a bicycle’ ad as real-life 3D animatronic fish
Guinness has brought some of its most famous ad campaigns to life, constructing a 3D animatronic fish and a life-sized ostrich at the Guinness Storehouse.
The installations are part of a wider exhibition at the Dublin tourist attraction, which includes interpretations of John Gilroy’s classic poster art for the brand as well as TV campaigns.
The two-metre tall fish represents Guinness’ 1996 “fish on a bicycle” ad while the ostrich refers to an illustrated poster by Gilroy. Other Gilroy reimaginations include 3D flying toucans and a seal balancing a pint of the drink on its nose.
AdWeek: Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying
The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.
Just as agencies like MediaVest and UM are negotiating upfront media buys for the likes of Coca-Cola and L’Oréal, respectively, those companies are reviewing their U.S. media accounts. So, while buyers focus on getting the best deals for their clients, they are in the midst of an existential crisis, contemplating whether they will still be negotiating on their clients’ behalf six months from now.
Linkedin