Morning Update: FCKH8’s F-bombs for feminism pulled from YouTube; Hendo produces working hoverboard prototype

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: FCKH8’s F-Bombs for Feminism Ad Pulled From YouTube, Vimeo

“These powerful little girls aren’t f*cking around.

For the latest ad campaign from t-shirt company FCKH8, the brand enlisted five girls between the ages of 6 and 13 to spread the word about issues regarding gender, race and sexuality.

One by one, these princess costume-clad girls address pay inequality, gender expectations and sexual assault with unexpected frankness. The clip features cursing aplenty (“Fuck that sexist shit!”) amidst statistics about the pay gap, rape and violence against women.”

AdWeek: Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time

“Marty McFly and Tony Hawk both drove demand for hoverboards—but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects.

But now, finally, we’re getting a glimpse of the first prototype of a functioning hoverboard. Hendo is the company producing this miracle of engineering, and it’s launched a Kickstarterthat lets you help bring it to market.”

AdAge: Pandora Opens Listener Data to Let Musicians Target Fans

“Pandora, the world’s largest internet radio service, is giving musicians free access to the data it stores about their biggest fans.

Pandora, which reports third-quarter results on Oct. 23, already uses the listener data for advertising purposes. It has helped political candidates decide where to advertise for the upcoming election.

Starting today, the more than 125,000 artists on Pandora will be able to view detailed information about their songs’ popularity, breakdowns of the audience based on age and gender, and a map that shows where listeners are located. The data can be used to plan tour and set lists and better target fans, Pandora said in a blog post.” 8 tips from Metro for producing a mobile news app

“Metro’s iPad app has been downloaded more than a million times since its launch three years ago, and won Newspaper App of the Year Award in 2012.

Speaking at the Digital Publishing Summit in London, James Cadman, head of tablet editions at Metro, shared some of the lessons he had learned while working on the app.”



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