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Morning Update: First Droga5 work for Toyota Scion; Tequila Rolling back the years; Canadian newspaper trials online payment system

Creativity online: Urkel and James Franco show off Toyota Scion in Droga5’s first work for brand

Droga5 gets weird in its debut work for Toyota Scion since it won creative duties for the brand earlier this year.

A series of ads demonstrate the car’s various features with the help of Family Matters sitcom character Steve Urkel and the actor who played him, Jaleel White, multi-tasking celebrity and creative guy James Franco and familiar mascot who dances around car dealerships across the nation, inflated tube guy.

The Drum: Jose Cuervo commercial celebrates The Rolling Stones and their affinity for tequila

Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour.

Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo.

According to the agency, the video is actually based in some truth. The Rolling Stones apparently held a private party at a bar in San Francisco to kick off their 1972 American Tour, and it was there that the band first discovered Jose Cuervo while drinking tequila sunrises and it “quickly became their favorite drink and official cocktail of the tour.”

The Guardian: Canadian newspaper uses micropayments system to charge online readers

A Canadian newspaper has been experimenting with iTunes-style micropayments for readers wishing to access its online content.

The Winnipeg Free Press limits browers to only three stories for a lifetime. After that, reports CBC News, readers must pay 27 cents (13p) per story.

Their credit cards are billed at the end of each month up to the full price of an online subscription, which is $16.99 (£8.34) .

Ad Week: A look at NBC’s new fall shows, ranked from best to worst

Adweek’s week-long look at each broadcast network’s new fall shows kicks off today with NBC, which has finished No. 1 in adults ages 18-49 for the past two seasons

While the network’s most recent demo victory was due in large part to the continued strength of Sunday Night Football and The Voice (as well as the Super Bowl, which moves to CBS this season), NBC’s recent development cycles, particularly on the comedy side, have been barren.

In May, the network renewed just one of its new shows from 2014-2015, The Mysteries of Laura, while canceling all of its comedies except for Undateable, which it will air live for the entire season.Mumbrella

Mumbrella Asia: Brand journalism places ‘additional premium on our content’, says Wall Street Journal editor

The rise of brand journalism has placed an “additional premium” on news that comes from more objective sources, the editor of chief of the Wall Street Journal said at an event to mark the launch of the newspaper’s new global edition yesterday.

Gerard Baker, a former BBC and Financial Times journalist who is four years into his job as editor in chief of the Journal, said that there is the perception that news organisations are not needed as much as they were, now that brands increasingly have their own production studios and are able to control content distribution through social media.

 Ad Age: So which ad-blocking parasite are you going to go after?

The consumer is in control! Remember that rallying cry from the first decade of this century?

The advertising industry goes through so many fads so rapidly, you’d be forgiven for forgetting.

As it turns out, consumers are still in control — perhaps even more so. Not only are they cutting cords and spurning print and skipping ads on TV, they’re now screwing up the internet and mobile advertising ecosystems.

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