Morning Update: Holograms the future of advertising?; CordCutting not as bad as thought; Colbert shakes up late night TV ads
Campaign UK: Media mogul visits London to sell holograms to advertisers
A billionaire media owner is coming to London to offer UK brands the chance to resurrect icons of music and film with new holographic technology.
Alki David, the 47-year-old founder of global internet TV provider FilmOn.com, is hosting an event at the Soho Hotel in London on Thursday (10 September) to talk about how hologram technology can be used for content by advertisers.
Advertising Age: Cord-Cutting Perhaps Not as Severe as Expected, Study Finds
For all the talk over cord cutting, one research group has found that the decline in pay-TV subscribers is actually not as alarming as some assumed.
According to the latest annual study of the subject by Leichtman Research Group, 83% of all U.S. households subscribe to pay-TV from cable, satellite or phone companies. That’s down from 87% in 2010 — but it’s up from 81% in 2005, according to the study.
Guardian: Arrested Vice News journalists to be deported from Turkey
Two Vice News journalists arrested by Turkish authorities and charged with terror offences are set to be deported from the country, but their local fixer remains in custody.
The Foreign and Commonwealth Office released a statement on Thursday afternoon saying the two British journalists had been transferred to a deportation centre.
Mumbrella Asia: Founders of OpenGov acquire digital assets of defunct FutureGov
OpenGov Asia, a technology sector content provider, has acquired all digital assets of FutureGov which shut down earlier this year amid the financial turmoil at its parent company Alphabet Media.
OpenGov said the deal will enable it to focus on delivering “high quality content with an array of analytics”.
Adweek: Here’s How The Late Show With Stephen Colbert Will Shake Up Late-Night Advertising
When it comes to late-night dominance among advertisers, Jon Stewart and Stephen Colbert were the clear winners in recent years. But starting next week, it will likely all come down to Colbert and Jimmy Fallon.
That’s according to advertising cost provider SQAD NetCosts, which tracked quarterly 30-second ad costs and CPMs for adults ages 18 to 49 for the three 11:30 p.m. late-night shows on broadcast TV, along with The Daily Show and The Colbert Report, going back to 2012.
Does the cord cutting article recognise that in some instances people in the U.S only have one choice when it comes to internet and getting cable and internet together is sometimes the same price or cheaper. i.e not getting cable is more expensive.
User ID not verified.