Morning update: Huggies helps blind mum see ultrasound, brands mark Star Wars Day

AdWeek: Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby

Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don’t get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch.

Ad agency Mood worked on the project with 3-D printing firm The Goodfellas.

“As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role,” says Priya Patel, birector of baby care at Kimberly-Clark Brazil. “Huggies believes that such protective embrace and bond help babies grow up happy.”

AdAge: Twitter KO’d 30 Periscope Streams of Mayweather-Pacquiao Fight

Twitter holds the belt as the go-to social network for live TV events. But Twitter’s live-streaming video app Periscope took the title during Saturday night’s championship bout between Floyd Mayweather and Manny Pacquiao.

Instead of paying $99.95 to HBO or Showtime to watch the fight on their TVs, some people “pirated” the program by tuning in to Periscope, where other people were pointing their phones’ cameras at their TV screens or laptops to broadcast the fight for free within the Twitter-owned app.

Mumbrella Asia: McDonald’s Singapore suggests maids deserve as much thanks as mums on Mother’s Day

In a TV commercial to mark mothers’ day in Singapore, McDonald’s has paid tribute to the work of both mothers and domestic helpers in raising children.

In a TV ad created by DDB Singapore, a little girl gives a gift of thanks from McDonald’s first to her mother, and then her domestic helper.

Mashable: May the marketing be with you: 25 brands still capitalizing on Star Wars mania

It’s Star Wars day, and brands are out in force with punny tributes to a galaxy far, far away.

The holiday, which really came into its own on the Internet in 2013, now brings out the inner Star Wars geek in every marketing department — as companies big and small look to cash in on the trend by inserting their name into the conversation.

For brands, linking a product to the universally loved movie franchise is an easy win, an uncontroversial way to appear hip and pander to a largely Star Wars-obsessed Internet audience. And with a new installment near at hand, the hype is stronger than ever this year.


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