Morning Update: ‘It Ran’ a mag for bogus ads; Snapchat’s new look; Pinterest and Oracle measure offline

Ad Week: A New Magazine Called ‘It Ran’ Will Run Any Ad You Make, So It’s Eligible for Awards

Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually did run—thanks to a new magazine in Canada that will print them, no questions asked.

It Ran, the magazine, will be completely filled with ads—no other content whatsoever. It’s now accepting advertising submissions for the first issue, coming in August. The website explains more:

Snapchat has a revamped homepage as of Tuesday. Photo Illustration: Yuliya Kim; Sources: Snapchat

Snapchat has a revamped homepage as of Tuesday. Photo Illustration: Yuliya Kim; Sources: Snapchat

Ad Week: Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat’s got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.

Roughly 20 publishers—including CNN, Hearst, IGN and Vox Media—produce daily custom content for Discover with Snapchat-exclusive resources and teams. IGN, for example, has a dedicated team of four staffers that put together the video game publishers’ content, while MTV has an 11-person Snapchat crew.

Tourism Australia Pinterest

Ad Age: Pinterest Partners With Oracle to Measure Offline Sales

Pinterest is partnering with Oracle Data Cloud to see how effective Promoted Pins are when its 100 million-plus users shop offline.

The news of a partnership also comes with a new study in which Pinterest had Oracle measure return on investment for 29 consumer packaged-good campaigns that ran on the social media platform between the third quarter of 2014 to the third quarter of 2015. Oracle leveraged its DataLogix technology to see how each campaign performed with households who saw it on Pinterest versus results among similar demographic users who did not see the campaign.

Young creative business people

Campaign Live: 10 things your junior creatives aren’t telling you

Ever wondered what’s going on in the minds of your creative team? Creative directors ask why we leave agencies even when the work is stellar. Account managers wonder what happened to the spirit of the team midway through a project. HR tries its best to keep teams motivated. But it really isn’t all that complicated.

I haven’t personally been a “junior” creative for a while. But after a few long conversations with my peers, I came up with a list of most popular requests and demands that nearly everyone below the CCO level can relate to. So, here’s what creatives wished their creative directors, strategists and account managers knew.

Ad Week: Ad of the Day: A Foul-Mouthed Seed Bashes Agrichemical Firms in This Hilarious Film

In the U.S., the same six chemical companies that make pesticides (aka “The Big Six”) also control 63 percent of the seed market. That’s f*cked up, according to the charismatic animated organic seed who narrates this punchy and amusing short film about the virtues of organic seed over the chemically dependent alternatives.

The film, ‘Mr. Seed’, is a production of the Clif Bar Family Foundation and was made by The Butler Bros., a brand design studio in Austin, and directed by animation company Buck.

L-R - Archie Teo, Eldee Tang, Kenneth Mark Yong, Senator Manny Pacquiao, Ivan Lee and Arnold Vegafria

L-R: Archie Teo, Eldee Tang, Kenneth Mark Yong, Senator Manny Pacquiao, Ivan Lee and Arnold Vegafria

Mumbrella Asia: Manny Pacquiao buys stake in Philippine mobile gaming and ad firm

Manny Pacquiao, the Philippines’ most famous sports person who is now in politics, has acquired a stake in Gtoken, a crowdsourced mobile games publisher and ad platform.

The boxer and senator has acquired a “meaningful stake” in the company, although how much of the business he has bought has not been divulged.


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