Morning Update: Maccas caught in cow copy caper; Sorrell weighs in on Kevin Roberts; big brands & bad ads; Adidas calls in all-stars
The Poke: British animator Cyriak accuses McDonald’s of ripping off his cow video
Cryiak is best known for his strange looping animations which have received millions of views on YouTube – the cow one in question has nearly 40 million views.
“Ad agency: We have a great idea for the ad. Our idea is to copy this video we found on the internet…” writes Cyriak Harris.
Campaign Live: Sorrell: Roberts’ gender diversity comments echo Lévy
WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts “was only echoing the words of his boss” [Publicis Groupe chief executive Maurice Lévy] by saying the gender diversity debate is “over.”
“The Kevin Roberts case, and indeed other examples including the long litigation in the [MSLGroup] case, which was not well reported on, clearly prove it wasn’t and that we’re all suffering from it across the industry
https://youtu.be/SQ_blyWcQoQ
Digiday: The worst ads from the biggest brands in the last three months alone
You would think in 2016 that the supposedly smartest CMOs in the world would be able help produce, if not great ads, at least not complete garbage, wouldn’t you? If so, you’d be wrong.
I have never seen so many bad big-brand ads within such a short span (about three months). I’m seriously advising you to not watch any of these, not even for five seconds.
https://youtu.be/ph8rcsuaFt0
Adidas Football is introducing the new soccer season in Europe with a colorful mixed-media and star-studded film featuring players from across the brand’s six largest clubs — Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan — as they defy media gossip and get on with the game.
They include Paul Pogba, Manuel Neuer, Gareth Bale, James Rodriguez, Diego Costa and Miralem Pjanic, as well as managers such as Zinedine Zidane and new Manchester United manager Jose Mourinho.
Digiday: The Times of London is experimenting with its paywall funnel
The Times has a reputation for having the hardest paywall in the U.K., but it’s not opposed to some open-access experimentation — as long as it results in new subscribers. Last week the national newspaper introduced registered access, allowing non-subscribers access to just two stories a week in exchange for registering.
Campaign Live: Olympics sponsor status is mixed blessing for brands, says new survey
With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although sponsorship can prove effective for major names.
The survey by digital marketing agency Greenlight spoke to around 1,000 consumers aged 16 to 60-plus, broken down equally by gender. It asked questions about London 2012 and showed almost half of respondents (47%) unaffected by whether or not a brand was a sponsor and as many as 18% not even noticing sponsor brands. This was despite brands spending between £10m and £64m.
https://vimeo.com/177180549
The Verge: Instagram’s new stories are a near-perfect copy of Snapchat stories
In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting.
The feature is nearly identical to the central feed in Snapchat, which is also called stories and which helped supercharge the company’s growth rate after it was introduced in 2013.
The Telegraph News: ‘Disgusting’ and ‘cruel’ radio phone-in competition broke Ofcom rules
Ofcom has upheld complaints made against Manchester-based radio station Key 103 over a phone-in competition dubbed ‘Heartless Hotline’.
How interesting. Kyle & Jackie O also do the heartless hotline segment. Wonder how many complaints they get?
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