News

Morning Update: Maccas caught in cow copy caper; Sorrell weighs in on Kevin Roberts; big brands & bad ads; Adidas calls in all-stars

The Poke: British animator Cyriak accuses McDonald’s of ripping off his cow video

Cryiak is best known for his strange looping animations which have received millions of views on YouTube – the cow one in question has nearly 40 million views.

“Ad agency: We have a great idea for the ad. Our idea is to copy this video we found on the internet…” writes Cyriak Harris.
sir martin sorrell - wpp

Campaign Live: Sorrell: Roberts’ gender diversity comments echo Lévy

WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts “was only echoing the words of his boss” [Publicis Groupe chief executive Maurice Lévy] by saying the gender diversity debate is “over.”

“The Kevin Roberts case, and indeed other examples including the long litigation in the [MSLGroup] case, which was not well reported on, clearly prove it wasn’t and that we’re all suffering from it across the industry

Digiday: The worst ads from the biggest brands in the last three months alone

You would think in 2016 that the supposedly smartest CMOs in the world would be able help produce, if not great ads, at least not complete garbage, wouldn’t you? If so, you’d be wrong.

Digiday: The Times of London is experimenting with its paywall funnel

The Times has a reputation for having the hardest paywall in the U.K., but it’s not opposed to some open-access experimentation — as long as it results in new subscribers. Last week the national newspaper introduced registered access, allowing non-subscribers access to just two stories a week in exchange for registering.

Campaign Live: Olympics sponsor status is mixed blessing for brands, says new survey

With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although sponsorship can prove effective for major names.

The survey by digital marketing agency Greenlight spoke to around 1,000 consumers aged 16 to 60-plus, broken down equally by gender. It asked questions about London 2012 and showed almost half of respondents (47%) unaffected by whether or not a brand was a sponsor and as many as 18% not even noticing sponsor brands. This was despite brands spending between £10m and £64m.

The Verge: Instagram’s new stories are a near-perfect copy of Snapchat stories

In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting.

The feature is nearly identical to the central feed in Snapchat, which is also called stories and which helped supercharge the company’s growth rate after it was introduced in 2013.key103 heartless hotline

The Telegraph News: ‘Disgusting’ and ‘cruel’ radio phone-in competition broke Ofcom rules

Ofcom has upheld complaints made against Manchester-based radio station Key 103 over a phone-in competition dubbed ‘Heartless Hotline’.

 During the segment listeners were invited to ring the station to present their case for why they deserved to win a particular prize. The prize could then be “stolen” by another listener if they felt they deserved it more – and if they called in within the 30 second window during which phone lines were opened.
david small - bbdo vietnam
Mumbrella Asia: BBDO Vietnam founder David Smail departs after 10 years to move back to US
David Smail, one of Vietnam most well-established creative leaders, is moving back to the US after almost a decade as ECD and chairman of BBDO Vietnam.

Smail left J. Walter Thompson Vietnam in 2007 to set up BBDO’s Vietnamese operation in Ho Chi Min City, with Fonterra as the founding client. Since then, the agency has worked with clients including PepsiCo, Visa, Electrolux, KFC, Sarley-Davidson, Oppo, Mercedes-Benz and Mars, and has around 30 staff.

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