Morning Update: The Muppets to live Tweet the Super Bowl; Priceline Parodies Super Bowl ads
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: The Muppets are live Tweeting The Sferndy Boom (Super Bowl, In Swedish Chef-Speak)
“Along with its adorable Terry Crews and Muppets spotairing during the Super Bowl, Toyota is delivering more cuddly giggles on social media to promote the Highlander — as well as the Henson creatures’ upcoming new movie, Muppets Most Wanted.
The automaker, along with 360i, is inviting fans to follow and interact with the Muppets by tweeting @Toyota with the hashtag #noroomforboring. The critters will be live-tweeting during the Super Bowl, or, as Swedish Chef calls it, the Sferndy Boom, and those who follow will be treated to various types of video and social content. The video here, just released today, announces the game plan.”
Mashable: The 8 Types of Super Bowl Ads You’ll See This Weekend
