Morning Update: The Muppets to live Tweet the Super Bowl; Priceline Parodies Super Bowl ads
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: The Muppets are live Tweeting The Sferndy Boom (Super Bowl, In Swedish Chef-Speak)
“Along with its adorable Terry Crews and Muppets spotairing during the Super Bowl, Toyota is delivering more cuddly giggles on social media to promote the Highlander — as well as the Henson creatures’ upcoming new movie, Muppets Most Wanted.
The automaker, along with 360i, is inviting fans to follow and interact with the Muppets by tweeting @Toyota with the hashtag #noroomforboring. The critters will be live-tweeting during the Super Bowl, or, as Swedish Chef calls it, the Sferndy Boom, and those who follow will be treated to various types of video and social content. The video here, just released today, announces the game plan.”
Mashable: The 8 Types of Super Bowl Ads You’ll See This Weekend
“Super Bowl ads are like a miniature version of the film industry. There’s (relatively) huge money at stake and the creators are torn between creating something new and noteworthy or falling back on established formulas. Ads in the Super Bowl don’t usually have sequels, but they do have imitators.
For viewers at home, here’s a guide to the seven tried-and-true formulas that you will more than likely see in this year’s game.”‘
The Guardian: Sienna Miller: ‘absolutely feasible’ that I left message on Daniel Craig’s phone
“Sienna Miller has told a court it was “absolutely feasible” she had left a message on Daniel Craig’s phone ending with the words “I love you” in 2005, when it is alleged the News of the World hacked her phone and discovered the actors were having an affair.”
Mashable: Priceline Parodies Super Bowl Ads on Vine
“Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.
In an effort to promote the booking site’s Express Deals, Priceline is creating “express” versions of other brand’s Super Bowl commercials.”
The New York Times: Chasing Their Star, on YouTube
“It is 3 p.m., and outside another brilliant Los Angeles afternoon beckons. But Olga Kay has drawn her blinds, leaving her living room in a semidarkened haze.
She has been up since 8 a.m., though she is still in her pajamas and has ventured outside only briefly to walk her dog, Roxy. Otherwise, Ms. Kay sits cross-legged in front of a glowing screen, offering cheerful commentary as she navigates her way through the violent video game Grand Theft Auto 5.”
https://www.youtube.com/watch?v=AAhkswKitQg
Mashable: Heinz Tomato Ketchup’s Super Bowl Ad Will Leave You Clapping Your Hands
“Heinz Ketchup is back in the Super Bowl after 16 years, with a feel-good montage — punctuated by a fart joke.
Set to the tune of “If You’re Happy and You Know It,” the ad brings you across the country, highlighting the endless situations where Americans can enjoy the condiment. From diners to campfires, weddings to hot dog stands, a collection of people young and old hum the childhood tune, and in place of clapping their hands, they smack the bottom of the classic glass bottle.”
AdWeek: Here’s the Groovy Little Pepsi Ad That Will Launch Sunday’s Halftime Show
“Pepsi famously dialed back its volume of TV ads for this year’s Super Bowl to focus on its sponsorship of the halftime show. Here’s the ad from Mekanism that will run right before the halftime show begins. It shows New York City springing to life with music, with its landmarks serving as instruments. NYC is such a rich, inspiring place for this kind of approach. Nothing revolutionary, but a nice little opening number for Bruno Mars.”
Mashable: A Sneak Peek at Sunday’s Super Bowl Ads
“Thanks to the Internet, enthusiastic football fans and sports novices alike can enjoy the Big Game’s commercials long before kickoff.
While some brands are keeping their ads under wraps until Sunday, a whole slew of companies have uploaded ads, or at least teasers, to YouTube.”
https://www.youtube.com/watch?v=K7L5QByvXOQ
AdWeek: Budweiser Gives a Single Soldier a Hero’s Welcome Home in Super Bowl Spot
“Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year.
While its Bud Light work will depict an elaborate prank on a single unsuspecting person,the brewer revealed Tuesday that one of its two Budweiser spots will feature a single U.S. serviceman, Lt. Chuck Nadd, receiving a surprise hero’s welcome home—from Bud and his entire town of Winter Park, Fla.”
The Guardian: Super Bowl 2014 best ads: Kia, Scarlett Johansson, David Beckham and more
“Super Bowl XLVIII is almost upon us and as America waits to see whether the Seahawks or the Broncos will emerge victorious, the TV audience also eagerly anticipates the festival of advertising that will accompany it.
A number of brands have tried to get ahead of the game – in every sense – by posting their new work online, and our offers a preview of some of the most notable commercials.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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