Morning Update: Buzzfeed’s movies model; Netflix gets mobile logo; Grey Singapore’s Cannes scam?; new marketing shopper trends
Buzzfeed: Being A Part Of BuzzFeed Motion Pictures
At BuzzFeed Motion Pictures we are creating a new kind of media practice that is deeply different from what you will find elsewhere in Hollywood. This is a practice where we commit to the development of our employees and to collaborating creatively.
I’m writing today to reaffirm what we think this relationship should be, what it means for your non-BuzzFeed work, and why we think our model is a unique and valuable opportunity.
Venture Beat: Netflix made a new logo that’s designed for mobile devices
Netflix has a new logo mark — a super stretchy “N” icon.
Netflix last changed its branding two years ago, and today’s update, according to Netflix, amounts to a new addition rather than a redesign. Netflix says the new mark “will start to be incorporated into our mobile apps along with other product integrations in the near future.” In an email to VentureBeat, Netflix emphasised that “the current Netflix logo will still remain.”
An app created by Grey Singapore that supposedly enables the user to scan the Mediterranean ocean for stranded refugee boats has been called out for being non-functional and made only to win an award.
The “I Sea” app was billed as a revolutionary way to save refugees lost in the Med in a large volume of international press coverage generated over the last few days, but a tech writer has written off the app as an “in-progress intern proof-of-concept… pushed as finished.”
Ad Week: 5 Trends That Are Radically Reshaping Shopper Marketing
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy’s and Kohl’s are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighbourhood Kroger, and Amazon and eBay and Overstock sell, well, everything.
Who needs retail anymore?
Luma Partners CEO Terry Kawaja speaks to The Drum on who he thinks will be making the big ticket purchases in ad tech over the next 12 months, what they’re likely to be in the market for, plus the ‘a little forced’ role of ad tech at the advertising industry’s ‘Festival of Creativity.
It’s Cannes Lions this week, and even the most cursory of glances up and down La Croisette will tell you that ad tech companies are now a big factor in the equation at this ‘Festival of Creativity’.
https://youtu.be/ZyGL6B7OH5A
Ad Week: Cleveland Fans Are Stunned to Be Champs in Nike’s Salute to the Cavaliers
The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip to the Finals. Cavaliers fans could be forgiven for not quite believing that the day had come.
That’s the theme memorably illustrated in this new Nike spot from Wieden + Kennedy in Portland, Ore. ‘Worth the Wait’ shows fans from around city—as well as the team’s top players, including LeBron James, Kyrie Irving, Kevin Love and J.R. Smith—celebrating their long-awaited triumph.
Campaign Live: Isn’t creativity already a force for social good?
The Cannes International Festival of Creativity is upon us.
For one glorious week in June, our attentions are typically divided between the past and the future. Nights are spent celebrating agencies around the globe for their efforts over the past 12 months. Days are spent at a symposium dedicated to figuring out where we’re all headed.
In an ideal world, we as an industry would recognise the delineation between what’s gone before and what’s next. Where things start to get dangerous is when we apply the evaluative processes used to judge the work of the past and let it inform or, even worse, drive the work we do in the future.
