Opinion

Morning Update: New Balance sneakers ‘for white people’; Twitter rolls out new mute key; Alibaba lifts big brands’ taglines in new ad

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Quartz: Pro-Trump white supremacists have called New Balance sneakers “the official shoes of white people”

The American sneaker manufacturer New Balance has gotten itself into a thorny situation.

In a turn of events the company clearly did not anticipate, a statement it made in support of US president-elect Donald Trump’s policy on an international trade agreement has snowballed into a neo-Nazi blogger declaring New Balance the “official shoes of white people.”

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The Drum: Twitter rolls out abuse keyword mute and updates hateful conduct policy

Twitter is looking to make itself a more appealing acquisition by making efforts to clean up abuse and harmful behavior on the site.

With rumoured buyers supposedly put off by the systematic and unpoliced abuse taking place on Twitter, the company is giving users more protections and more actively combating abuse.

Creativity Online: Nike, Under Armour and New Balance Taglines Appear in the Same Ad – for Alibaba

November 11, not Black Friday, is the world’s biggest shopping day. It’s when China’s Alibaba Group puts on its annual one-day e-commerce mega-festival, called Singles’ Day or Double 11. Shoppers just spent $17.8 billion in 24 hours on Alibaba’s platforms.

There were about 100,000 brands and merchants peddling their wares at the same time. So how do you advertise such a huge, complex event? Fred & Farid Shanghai strung together 30 famous brand taglines in one video for Alibaba’s Tmall platform.

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Mumbrella Asia: The best office views in APAC

Forget the pool table, the bar, the bean bags and the coffee machine. What makes a good office – apart from good people – is the view.

It’s a conversation point for clients, a source of inspiration for creatives and gives staff something to gaze at in meetings when they’re pretending to be brainstorming. Mumbrella asked the industry to send in the best office view photos from around their networks – from Sydney to Shanghai, Karachi to Kathmandu.

 

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Digiday: Breitbart and the ad tech complex that enables its brand of news

Donald Trump is under fire for appointing Breitbart News chairman Steve Bannon to a top White House role, with many citing racist, sexist and anti-Semitic posts on Breitbart. But advertisers, thanks to programmatic ad systems, appear regularly on sites like Breitbart.

Programmatic ads are bought and sold by machine at massive scale, often based on audience targeting rather than site environment. One result is that brands’ ads can show up on inflammatory sites without their knowledge, despite safeguards they have in place.

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Poynter: Confessions of an alienated journalist, revisited

In his song ‘My Back Pages‘, Bob Dylan, who just won the Nobel Prize for Literature, told the world that “I was so much older then, I’m younger than that now.”

All writers have back pages. For me that phrase signifies things that I wrote months or years ago when I was the same person — but different, maybe even older. I have argued that reading your old stuff does more than bring back memories. It reveals a map of the path you have traveled. By retracing that path, you may learn from your mistakes and find a powerful new destination to follow.

Ad Week: This Year’s Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins

The Spanish Christmas lottery boasts one of the biggest prize pools in the world, and paid out more than $2 billion in prizes last year. The 2016 commercial, titled ‘December 21st’, launched this week. Like the past two spots, it was created by Leo Burnett Madrid. In this one, retired schoolteacher Carmina mistakenly believes that she and her community have won the draw—the day before it actually happens.

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