Morning Update: Pepsi Max’s Halloween prank; Why buy Sapient?; Dove adapt Rudyard Kipling’s poem ‘If’ in rugby spot

AdWeek: Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

“Welp, it’s basically Christmas now, but we’ve got one more Halloween ad to share with you. Yeah, it’s November now, but this gem is still as fresh as that stash of Twix bars you stole from your child.

PepsiMAX, no stranger to scaring the crap out of people with ad pranks, delivered what might be the coolest use of tech for nefarious purposes this Halloween. Watch below to see how the brand really freaked out unsuspecting moviegoers at a London cinema. “ 

AdAge: Why Buy Sapient? Publicis Wants to Compete with Digital Media and Consultancies

“Publicis Groupe paid more than a 40% premium for Sapient Corp. at $25 per share. It’s a move that the French holding company hopes will better position it to compete not only with its own competitors but also consultancies and digital media firms, said Publicis CEO Maurice Levy during a call with the media this morning.

The call followed an announcement that the French holding company giant would acquire Boston-based digital network Sapient Corp. for $3.7 billion in an all-cash transaction.”

Campaign: Dove creates emotive rugby ad ahead of international tour

“Dove Men+Care has launched an emotive online ad with Rugby stars Sam Warburton and Owen Farrell reading an adaptation of Rudyard Kipling’s poem ‘If’.

Players from England, Ireland, Scotland and Wales, including Warburton, Farrell, Cian Healy and Greg Laidlaw feature together in the ad reading an adapted version of Rudyard Kipling’s inspiring poem ‘If’.”

Mumbrella Asia: Malaysia Airlines commercial chief cold on brand overhaul

“Malaysia Airlines has appeared to rule out a rebrand and name change to reinvigorate the company, a move that was speculated some months ago in the wake of the MH17 and MH370 disasters.

The carrier’s commercial director Hugh Dun­leavy said in an interview with Australian trade title Travel Weekly that he did “not believe” that a brand overhaul would benefit the company.”

The New York Times: Egyptian Journalists Protest Editors’ Pledge Not to Criticize State

“Hundreds of Egyptian journalists objected on Sunday to a pledge by newspaper editors to refrain from publishing reports critical of the government, calling the curb on freedom of expression “a victory for terrorism.”

More than 350 journalists signed an online statement responding to the editors. It was a rare instance of public dissent since the military takeover 16 months ago and the first hint of discontent within the news media over its near-unanimous support for the government.”


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