Morning Update: Samsung’s Galaxy VR Oscars ad; Burger King strikes back at McDonald’s; Spotlight editor speaks out; New Day launches

Creativity Online: Was William H. Macy’s Star-Studded Samsung Galaxy Ad Real or Just a VR Simulation?

In its new ad for the Galaxy S7 and Galaxy S7 Edge, Samsung shows a series of consumers asking a series of questions such as: “Why can’t my battery last long enough to navigate me through these scary woods?,” says a guy wandering through scary woods with a phone that, sadly, is not a Samsung Galaxy S7 or S7 Edge.

And then things get even more specific. For instance, “Why can’t my phone have a enough memory to hold all 145 of my movies – like that one with the action and the martial arts?” Recognise that guy? It’s Wesley Snipes, who joins a variety of stars, including William H Macy, in making wry cameo appearances.

Ad Week: Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald’s Billboard

Last week, we wrote about that obnoxious and ludicrous (and, okay, pretty entertaining) McDonald’s billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The point, of course, was that McDonald’s (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn’t.

But given Burger King France’s own irreverent marketing through ad agency Buzzman, we fully expected some kind of response to the McDonald’s stunt. And here it is—a new video that shows the McDonald’s billboard, and how one couple driving past it apparently reacted.

The Fashion Fund

Business Insider: Amazon has released its first original show that’s free for anyone to watch – with ads

Amazon has released its first original show that is both free for everyone to watch and ad-supported.

The show is called The Fashion Fund, and follows fashion designers as they compete for a $400,000 prize, judged by the likes of Vogue’s Anna Wintour and Diane von Furstenberg. Though only one episode (of the third season) is currently available on Amazon, the company confirmed to Business Insider that all 10 episodes of the season will be released outside Amazon’s Prime paywall.

Vice launches cable channel

The Wall Street Journal: Vice Media Launches Its Own Cable-TV Channel

When Vice Media made its first foray into basic cable nearly a decade ago, with programming on MTV2, its scrappy documentaries on topics like rotting islands of ocean garbage sent advertisers fleeing.

Now, a more mature—and far more valuable—Vice Media has become the first digital-media company to launch its own cable-TV channel, a joint venture with A+E Networks, and marketers appear to have forgiven any past sins. The network, Viceland, went live Monday, and has drawn a roster of major advertisers with its promise of a young audience and of reinventing a traditional TV-ad model that’s increasingly out of fashion.

Spotlight Martin Baron Liev Schreiber

The Washington Post: “I’m in Spotlight, but it’s not really about me. It’s about the power of journalism.”

Most years I try to stay attentive, or at least awake, through the Academy Awards. Most years I fail. On Sunday, however, fatigue has an overwhelming counterweight — obvious self-interest. Plus, I will be sitting inside the Dolby Theatre. Spotlight brought to the big screen the first six months of a Boston Globe investigation that in 2002 revealed a decades-long coverup of serial sexual abuse by priests within the Boston Archdiocese.

Liev Schreiber portrays me as the newly arrived top editor who launched that investigation, and his depiction has me as a stoic, humourless, somewhat dour character that many professional colleagues instantly recognise (“He nailed you”) and that my closest friends find not entirely familiar.

New Day newspaper

The Guardian: New Day editor Alison Phillips: ‘We threw out all previous thinking’

A new national daily paid-for newspaper launched on Monday, aiming to tempt readers who have fallen out of love with print media at a time when the medium is widely considered to be in long term decline.

Two million copies of the New Day will be given away on the first day, as the turquoise-branded upstart attempts to spark a revival in readership and gain ground against the mid-market Mail and Express.

The first edition featured a report on the plight of child carers, David Cameron writing on Brexit – head-to-head with a teacher writing in defence of the EU, and the new pop-royalty romance between One Direction and Girls Aloud.

AgencySpy: Deloitte Digital Acquires Heat

Deloitte Digital has acquired the full-service San Francisco advertising agency Heat. Terms of the deal were undisclosed.

The acquisition is the latest in a series of investments for Deloitte Digital and results in what it refers to as “the world’s first creative digital consultancy.”

Belle Baldoza 2

Mumbrella Asia: Netflix hires Belle Baldoza from Spotify to run consumer PR for Asia

Netflix has hired the Southeast Asia head of communications for Spotify to run its consumer public relations function in Asia Pacific.

Belle Baldoza, a former radio DJ and Ogilvy account executive, joins the internet television firm after almost two and a half years at Spotify.

Baldoza joins a company in expansion mode. Last month, Netflix brought in Jessica Lee from McDonald’s as its first regional communications director, and has appointed the former director of marketing for Nike Japan, Taka Osaki, as lead marketer for the region.


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