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Morning Update: If ‘The Shining’ took place in Ikea; YouTube and Lionsgate created branded series to promote The Hunger Games

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: If ‘The Shining’ Took Place in IKEA

“By day, IKEA is the cheery backdrop for two lovebirds in 500 Days of Summer. By night, it’s a desolate maze for Stanley Kubrick’sThe Shining.

Just in time for Halloween, IKEA Singapore has released its very own homage to the classic horror film. The ad serves as part of Ikea’s holiday “Spot & Win” contest.

“Come and pay with us, Danny… Come pay with us.””

AdAge: YouTube, Lionsgate Create Branded Series to Promote ‘Hunger Games’

“YouTube is looking to show marketers how branded entertainment is done.

The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the film studio’s upcoming movie “The Hunger Games: Mockingjay — Part 1.”

The five-episode branded YouTube series will star seven of the online video service’s stars, including Justine Ezarik, whose iJustine channel has more than two million subscribers. Each YouTube creator will act as a citizen of one of the film’s fictional “districts.””

The Guardian: The Guardian overtakes New York Times in comScore traffic figures

“The Guardian has passed the New York Times to become the world’s second most popular English-language newspaper website, according to the latest monthly traffic figures from comScore.

Last month theguardian.com website network recorded 42.6 million worldwide unique visitors, a 12.3% month-on-month increase, according to the latest comScore report on desktop web usage. The New York Times drew 41.6 million worldwide unique visitors, up 8% month on month.”

AdWeek: This Agency Is Giving $1,500 to Each Employee to Go on an Exotic Vacation. Here’s Why

“In our latest installment of places where you wish you worked, a California creative agency named thinkParallax recently gave each one of its employees $1,500 and an extra paid day off to travel somewhere they’ve never been and get inspired. The catch? They have to blog about their journey.

“Some people might call this crazy. We’re calling it Parallaxploration,” says the agency. Which is great because parallax is the difference in perspective you get by looking at the same object from two different positions. In other words, the agency’s very name suggests that traveling to new places gives you a new perspective on the same old thing.”

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