Morning Update: Veet pulls controversial ad; Apple poised to add four digital agencies; Dove’s ‘Beauty Patch’ experiment; One Direction’s 7-minute perfume ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Veet Pulls Its Ad After Creating Hairy Controversy

“”Don’t risk dudeness.”

That’s the tagline in Veet’s new wax strip advertisement, which has stirred up some controversy online from both men and women. The 30-second commercial features a couple peacefully sleeping in bed. A clean-shaven man wakes up, shocked, next to hairy guy with a woman’s voice — meant to imply that women should shave to avoid looking like hairy dudes.

The ad, which was originally posted on Monday, was removed from Veet’s YouTube page and website on Wednesday morning. However, it can still be viewed through Google’s cache.”

The Guardian: Stuart Kuttner tells court he knew Milly Dowler’s voicemail had been hacked

“A former managing editor of the News of the World told a court he knew Milly Dowler’s voicemail had been hacked after the schoolgirl disappeared in 2002.”

AdAge: Apple Poised to Add Four Digital Agencies, Including Huge and AKQA

“Apple is set to add four digital agencies to its roster, including WPP’sAKQA and Interpublic Group’s Huge on the West Coast, as well as small, New York-based indie shops Area 17 and Kettle, Ad Age has learned.”

Mashable: Dove’s Beauty Patch Experiment Wants You to Embrace What You Have

“On the heels of last year’s “Beauty Sketches” video, Dove posted another social experiment to YouTube on Wednesday that teaches a powerful lesson about how we perceive ourselves.

A series of women were invited to be a part of a research group to test a product called RB-X — a patch worn directly on the arm. Participants were asked to leave the patch on for 12 hours a day (for two weeks) and record a video diary about how they felt throughout the process.”

rolling-stone-elaine-01-2014 2AdWeek: Oops? Rolling Stone Has John Hancock Sign the Constitution on Julia Louis-Dreyfus Cover

“If you’ve seen Rolling Stone’s latest cover featuring Julia Louis-Dreyfus of Veep fame, your initial thoughts were probably along the lines of “Elaine from Seinfeld is naked!” or perhaps “JLD looks damn good for 53!” or maybe even “I want a tattoo of the U.S. Constitution on my back, too!”

But if you paid attention in history class (nerd alert), you’ll notice something else: The big ol’ “John Hancock” tattooed just north of Louis-Dreyfus’ derriere is a mistake. Hancock signed the Declaration of Independence, not the Constitution.

Always quick to ruin everything, the Twittersphere wasted no time in pointing this out.” 5 ways news brands can take advantage of Linkedin

“LinkedIn may have started out as a simple way to build professional connections and share contact details, but more users are looking to share articles that interest them, the Digital Media Europe conference heard today.

Isabelle Roughol, France editor for LinkedIn, told delegates that, compared to five years ago, there are five times as many people coming to the site for content than for jobs searches.”

AdWeek: If You Can Sit Through This 7-Minute One Direction Perfume Ad, You’re a Better Tween Than I

“They pout, they preen, they shill. And more than likely, they score.

The members of One Direction, boy band and global merchandising phenomenon, star in a new video that’s not a total goof (not intentionally anyway) despite the presence of a fussy photographer named “Girolle.” The short film, with its photo-shoot setup, hypes the singers’ second perfume, called That Moment.”


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