Morning Update: Youtube’s most watched ads in June; Coke’s new Olympics ads; Dentsu Aegis opens LBGT+ network

Suzan Ryan

July 14, 2016 8:27

http://youtu.be/SJwrUaQvtsc

Ad Week: The 10 Most Watched Ads on YouTube in June

Cristiano Ronaldo was triumphant on and off the pitch during the Euro 2016 soccer tournament. While Portugal lifted the winners’ trophy in France, its superstar striker teamed up with Nike to create the most-watched ad on YouTube last month, as ranked by Adweek and Google’s monthly YouTube Ads Leaderboard.

Note: To be eligible for Adweek and Google’s Youtube Ads leaderboard, videos must be marked as ads on Youtube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

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Suzan Ryan

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