Morning Updates: Instagram duped by fake Apple ad; Oprah tweet sees Weight Watchers stock jump 23%; Buzzfeed sued for $11m
The Drum: Fake Apple ad raises questions over Instagram’s open door advertising policy
A company’s ability to masquerade as tech giant Apple for an ad campaign on Instagram has shone a light on the open door advertising policy of the social network, with ISBA suggesting that trust in the fledgling ad platform could be eroded.
The ad in question first appeared on 12 January, with the copy running under the name Apple Store UK. However, on closer inspection it transpired that it is in fact run by a company called Moonlight Mobile, which describes itself as an “adult entertainment service for a worldwide mobile audience.”
https://youtu.be/4IbUJyTgXZo
The Guardian: Fox News accuses Donald Trump of ‘terrorizing’ network after debate exit
Fox News has accused Donald Trump of “terrorizing” the network after the increasingly dominant Republican frontrunner pulled out of the last televised debate just four days before voting begins in US presidential primary elections.
In a feud that reveals a rift in conservative politics and the growing aversion to criticism of its leading presidential candidate, Trump has gambled that his lead is now so strong among voters that he can afford to duck out of the final public showdown with rivals and avoid what he claims is biased questioning by Fox.
https://youtu.be/QlRm6Y5iVfw
Ad Age: Quicken Loans Goes Americana In Its First Super Bowl Commercial
Mortgage lender Quicken Loans is the latest newcomer to the Super Bowl and is providing a dose of Americana in its first commercial in the Big Game. The 60-second spot promotes Rocket Mortgage, Quicken’s completely online mortgage service.
“What if we did for mortgages what the internet did for buying music, plane tickets and shoes?” the commercial opens. It goes on to describe how easy it is to use Rocket Mortgage and what that can mean for the entire country.
Creativity Online: Compton Residents Join Kendrick Lamar in a Rousing Film for The Grammys
Kendrick Lamar, who is nominated for 11 Grammy awards, returns to his hometown of Compton, California in this spot for the Grammys — but he’s not really the star of the ad. Instead, it’s the city’s residents who each in turn perform segments of his hit song, “Alright,” turning it into a stirring anthem celebrating the city. It’s not till the culmination of the spot, by TBWA/Chiat/Day, that Lamar gets in on the act with a live performance. Matt Baron of Alldayeveryday directed the film; Lamar will perform at the Grammys on Feb. 15.
Press Gazette: News agency boss sues Buzzfeed for $11m over ‘King of Bullsh*t News’ slur
A British news agency journalist is suing Buzzfeed for $11m in the United States after it described him as the “King of Bullsh*t News”.
The 9,000-word article alleged Michael Leidig’s Vienna-based agency Central European News is “one of the Western media’s primary sources of tantalising and attention-grabbing stories”. And it said that these stories are “often inaccurate or downright false”. Leidig is seeking $5m for serious damage to his reputation, $5m damage to the reputation of CEN and $1m in special damages for specified losses to the business.
https://youtu.be/O4Ur4k-uhnw
Campaign Live: KitKat goes back to the 1950s to show different ways people enjoy eating it
KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate.
The ad, created by J Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling.
The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. Jack Whiteley directed the spot through Rattling Stick. ZenithOptimedia handled the media planning and buying.
“Trump has gambled that his lead is now so strong among voters that he can afford to duck out of the final public showdown with rivals and avoid what he claims is biased questioning by Fox.”
Bias on Fox News? Perish the thought!
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