Most Aussies worry AI-generated content will devalue the work of human creators, study finds
While Australians are embracing generative AI technology in places like shopping and travel, and even in some creative pursuits, it still can’t replace the role of human-to-human connections and empathy, according to research from The Lab Insight and Strategy.
The study, titled AI’s Cultural Crossroads, found 60% of Australians reject the idea of using AI to discuss emotions and mental health, for making critical healthcare decisions, or for forming meaningful relationships or friendships with AI-driven companions.
However, the research also found those with a strong understanding of AI were more open to these possibilities, indicating a potential shift in attitudes as people become more knowledgeable and understanding of the technology.
These findings are in line with Australians’ concern with AI in the future, with worries of the technology substituting human endeavours instead of enabling them.
Some 70% of respondents are worried about potential AI-related job losses, while 68% say AI-created content that looks indistinguishable from human created content may devalue the work of human creators.
It also found one-in-four Aussies believe there is a more than 10% chance of human extinction resulting from the inability to control AI.
On the other hand, some 50% said AI could revolutionise climate change, poverty and public health, and could also serve as a chance for fresh objectivity in domains where trust is low, like politics.
Interestingly, one-in-four said they are receptive to voting for an AI powered political candidate with data-driven and impartial judgments, while half are open to tailored financial advice from AI chatbots.
The Lab chief executive Neale Cotton said Australians perceive the future with AI as a double-edged sword.
“There is excitement about its game-changing potential but also a sense that we risk harming our social fabric, our livelihoods and authentic expression,” Cotton said.
“It’s crucial to maintain a balanced perspective, acknowledging AI’s benefits, appreciating human qualities, and aligning AI development with our values and needs for collective wellbeing.”
The Lab’s technology, data and analytics advisor Matt Kuperholz referenced Kranzberg’s law of technology, saying: “Technology is neither good nor bad, nor is it neutral. It’s what we do with it that counts.”
Kuperholz said: “In my opinion, the AI disruption will surpass the industrial revolution, the agricultural, and the digital revolution. Humans have not only survived but thrived in every previous revolution. I believe this will be no exception.”
The study reveals Australians foresee AI as a tool to learn and supplement their day to day lives, with 53% being open to using an AI chatbot teacher, while 64% were open to using an AI bot to plan their next holidays. Some 61% were also open to using AI to predict and prevent crime.
Despite concerns of AI potentially devaluing human creative work, Some 1 in 4 Australians see themselves using AI for creative pursuits in the future and around 1 in 3 agree the technology’s progress in storytelling, art and creativity would make human culture richer and better.
The Lab surveyed 1000 Australians over the age of 18 through a 15-minute online survey.
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