Movember to host a virtual music festival for its May Eight campaign

Movember is marking its fifth annual May Eight campaign by throwing a virtual festival, featuring artists The Aston Shuffle, Bag Raiders and Hockey Dad, and comedians Sam Simmons and Harley Breen.

The May Eight campaign launched in 2016, aiming to tackle social isolation, strengthen men’s support networks and encourage mates to check in with each other.

The festival marks the fifth annual May Eight campaign

The virtual festival will take place on Friday 8 May as a 12-hour long Facebook livestream. The event will also provide morning fitness, yoga and meditation sessions, supported by Lululemon.

Former Gogglebox cast members, Adam Densten and Symon Lovett and Hit Network radio duo Tom Bainbridge and Oliver Morris will host the event.

Movember’s marketing director, Jason Olive, said social distancing has made the campaign even more important.

“With physical gatherings off the table, we saw an opportunity to pivot our May Eight campaign to be bigger and better via a virtual event that gives back to our community at a time when they need it most,” he said.

Also launching on May 8 is Movember Conversations, an online tool designed to increase people’s confidence to have important conversations with the men in their lives and make informal chats more meaningful. It will teach users how to ask better questions, listen effectively, encourage action and check-in.

Olive added: “Mateship and fun are the foundation of Movember’s brand. While May Eight Festival brings mates together for a good time, it also plays an important role in facilitating important conversations. Through some ‘health by stealth’ messaging, we’ll be highlighting our new online tool, ‘Movember Conversations’, which is all about giving our community the confidence to support the men in their life.

“Having ample activities on offer within an exciting and inclusive festival format is a nod to the fact that different people are motivated by different things, and it’s important that we can appeal to the wide range of personalities that support Movember.

“We’d like to thank the incredible support of media vendors who have helped out and say a massive thankyou to the fantastic artists who put their hands up to be involved with May Eight Festival, as it really wouldn’t have been possible without their support.”

Melbourne-based creative content studio, Gen C Group has been working with Movember on the festival.

Executive producer at Gen C, Nicholas Cox, said: “Mounting a virtual festival of this scale in collaboration with Movember has been an incredible feat and experience. We love when unique challenges drive an innovative response—we’re super proud of the result and it truly demonstrates our nimble philosophy of light touch, big impact.”


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