Mullen Lowe global CEO says ‘third time lucky’ for the IPG merger

May 17, 2016 9:22

303 Lowemullen

Interpublic Group’s third attempt to merge its Lowe brand – with US creative group Mullen – is working, said global CEO but it needs to win more business.

IPG failed twice to bring together Lowe with other agencies in the group, initially via a troubled wedding with Deutsch and then in an ill-fated move with Campbell Ewald.

In May last year IPG rolled the dice again, this time anointing the creatively-driven Boston agency Mullen as the vehicle for Lowe’s future, with the merger completed in January when Australia’s 303 Lowe was rebranded as 303 Mullen Lowe.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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