MullenLowe says goodbye to the challenger octopus with global rebrand

June 8, 2023 8:45

MullenLowe has unveiled its new global identity and refreshed brand positioning, evolving its iconic challenger octopus mascot.

The rebrand, originally designed for MullenLowe US, has been expanded to unite the network across 57 markets globally.

MullenLowe’s rebrand uses a fresh, fluid version of the octopus

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

303 Mullenlowe Bart Pawlak João Paz Kristen Cavallo MullenLowe Global

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MullenLowe says goodbye to the challenger octopus with global rebrand

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