Mumbrella 360 video: What Gen Z Really Thinks About Your Brand

August 25, 2016 4:30

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

This session, led by Matthew Jorgenson, insights director at Direction First and Erica van Lievan, managing director at Direction First, offers marketers information on how to receive an invitation into the world of Gen Z.

Based on an exclusive Mumbrella360 study researched specifically for 360, the session reveals how your brand can harness Gen Z to transform its story.

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Mumbrella Staff

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