Mumbrella 360 video: How Advertising Can Change The World – (keynote) – Cindy Gallop

In the wrap- up of Mumbrella360 on June 7-9, we revisit highlights from the successful event.

Mumbrella360 2016

Founder of If We Ran The World and Make Love Not Porn Cindy Gallop delivers a challenging and provocative perspective on gender diversity in the advertising industry along with how we can do less work for more money.


  • 0:10 How we can change the world and the future of our industry together
  • 1:52 Breaking through the barriers in order to change the world
  • 2:12 Barrier one: We really wanted women, we just couldn’t find any
  • 3:06 Barrier two: There weren’t any good women candidates
  • 4:10 Barrier three: It’s all about the work
  • 5:10 How to break through the barriers
  • 7:16 The benefits of what happens when you open up to diversity
  • 8:27 The new creativity: Female-informed
  • 9:11 US statistics – Women as the primary purchasers and influencers
  • 10:24 Make good advertising and make advertising good
  • 10:46 The male perspective: men can be nurturing too’
  • 14:40 The depictions of genders in advertising
  • 17:20 Gender equality in advertising
  • 18:30 Sex sells in advertising
  • 19:56 Magic Mike XXL
  • 22:59 Change the world by reflecting it as it really is
  • 23:46 Diversity versus humanity
  • 26:10 You can’t be what you can’t see
  • 33:38 Mark Duplass’ TV series, Togetherness
  • 36:28 Women make things happen and women get things done
  • 36:43 You can’t do new world order business from an old world order place
  • 38:04 Joan Creative
  • 38:37 Heidi Hackemer’s @wolfwilhemine
  • 38:31 Mesa e Cadeira @wearemesa
  • 41:30 Changing the world with creativity
  • 42:10 How to achieve your goals with mutual collaboration (Mad Max: Fury Road)
  • 46:28 Sexual harassment in the industry
  • 49:36 Nils Leonard’s ‘Why the perfect modern creative is fierce, fearless and female’
  • 54:24 Moderator (Tim Burrowes) and audience questions
  • 1:00:33 Presentation ends

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