Mumbrella 360 video: How Advertising Can Change The World – (keynote) – Cindy Gallop
In the wrap- up of Mumbrella360 on June 7-9, we revisit highlights from the successful event.
Founder of If We Ran The World and Make Love Not Porn Cindy Gallop delivers a challenging and provocative perspective on gender diversity in the advertising industry along with how we can do less work for more money.
https://youtu.be/uhUyS3LxItE
Timeline:
- 0:10 How we can change the world and the future of our industry together
- 1:52 Breaking through the barriers in order to change the world
- 2:12 Barrier one: We really wanted women, we just couldn’t find any
- 3:06 Barrier two: There weren’t any good women candidates
- 4:10 Barrier three: It’s all about the work
- 5:10 How to break through the barriers
- 7:16 The benefits of what happens when you open up to diversity
- 8:27 The new creativity: Female-informed
- 9:11 US statistics – Women as the primary purchasers and influencers
- 10:24 Make good advertising and make advertising good
- 10:46 The male perspective: men can be nurturing too’
- 14:40 The depictions of genders in advertising
- 17:20 Gender equality in advertising
- 18:30 Sex sells in advertising
- 19:56 Magic Mike XXL
- 22:59 Change the world by reflecting it as it really is
- 23:46 Diversity versus humanity
- 26:10 You can’t be what you can’t see
- 33:38 Mark Duplass’ TV series, Togetherness
- 36:28 Women make things happen and women get things done
- 36:43 You can’t do new world order business from an old world order place
- 38:04 Joan Creative
- 38:37 Heidi Hackemer’s @wolfwilhemine
- 38:31 Mesa e Cadeira @wearemesa
- 41:30 Changing the world with creativity
- 42:10 How to achieve your goals with mutual collaboration (Mad Max: Fury Road)
- 46:28 Sexual harassment in the industry
- 49:36 Nils Leonard’s ‘Why the perfect modern creative is fierce, fearless and female’
- 54:24 Moderator (Tim Burrowes) and audience questions
- 1:00:33 Presentation ends
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Thanks for this Mumbrella. Brilliant. Australia is way behind the ball in teaching women and men to work together in all aspect of our lives. The sooner we learn, the better it will be. Agencies are looking at innovation left right and centre but they still are not actioning the simple roots of this. If it makes people uncomfortable it’s because there’s a problem. Make it A priority.
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