In the wrap- up of Mumbrella360 on June 7-9, we revisit highlights from the successful event.
Founder of If We Ran The World and Make Love Not Porn Cindy Gallop delivers a challenging and provocative perspective on gender diversity in the advertising industry along with how we can do less work for more money.
Timeline:
- 0:10 How we can change the world and the future of our industry together
- 1:52 Breaking through the barriers in order to change the world
- 2:12 Barrier one: We really wanted women, we just couldn’t find any
- 3:06 Barrier two: There weren’t any good women candidates
- 4:10 Barrier three: It’s all about the work
- 5:10 How to break through the barriers
- 7:16 The benefits of what happens when you open up to diversity
- 8:27 The new creativity: Female-informed
- 9:11 US statistics – Women as the primary purchasers and influencers
- 10:24 Make good advertising and make advertising good
- 10:46 The male perspective: men can be nurturing too’
- 14:40 The depictions of genders in advertising
- 17:20 Gender equality in advertising
- 18:30 Sex sells in advertising
- 19:56 Magic Mike XXL
- 22:59 Change the world by reflecting it as it really is
- 23:46 Diversity versus humanity
- 26:10 You can’t be what you can’t see
- 33:38 Mark Duplass’ TV series, Togetherness
- 36:28 Women make things happen and women get things done
- 36:43 You can’t do new world order business from an old world order place
- 38:04 Joan Creative
- 38:37 Heidi Hackemer’s @wolfwilhemine
- 38:31 Mesa e Cadeira @wearemesa
- 41:30 Changing the world with creativity
- 42:10 How to achieve your goals with mutual collaboration (Mad Max: Fury Road)
- 46:28 Sexual harassment in the industry
- 49:36 Nils Leonard’s ‘Why the perfect modern creative is fierce, fearless and female’
- 54:24 Moderator (Tim Burrowes) and audience questions
- 1:00:33 Presentation ends
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