Mumbrella360 video: Adblockalypse Now

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.


Ed Harrison, Melina Cruickshank, Imogen Hewitt, Danika Johnston and David Osborn discuss the revenue loss and lack of consumer engagement due to the uptake of ad-blocking capabilities online.

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The expert panel dissects how ad-blocking is disrupting the current state of media, the ways in which it is transforming traditional media roles and relations, and how marketers and publishers can restore equilibrium and deliver better ads.

The Panel: Ed Harrison, CEO at Yahoo7; Melina Cruickshank, chief editorial and marketing officer at Domain Group; Imogen Hewitt, head of strategy at Havas Media; Danika Johnston, national sales director at Mamamia; David Osborn, vice president Asia Pacific at AppNexus.


  • 2:00: Ad-blocking: apocalypse or opportunity for marketers?
  • 6:00: Why consumers prefer to block ads
  • 11:00: How ad-blocking features transform the relationship between publishers and advertisers
  • 15:00: The ethics of ad-blocking – is it unethical?
  • 22:00: How ad-blocking opens a new chapter in digital advertising
  • 25:00: Not all hard-sell advertising is ‘bad’
  • 31:00: Is blocking ad-blockers a realistic choice for publishers?
  • 35:00: How we could deliver better ads (and who’s responsible?)

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