Mumbrella360 video: Adblockalypse Now
In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.
Ed Harrison, Melina Cruickshank, Imogen Hewitt, Danika Johnston and David Osborn discuss the revenue loss and lack of consumer engagement due to the uptake of ad-blocking capabilities online.
Is blocking ad-blockers a realistic choice for publishers? No, because it means you are trying to circulate your content while at the same time trying to block users of ad blockers from reaching it. It’s the same problem as with paywalls but worse, because it affects the paying customer as much as the casual browser. Also, it’s never long before users find a way around technological obstacles, whether blockers of ad blockers, regional DVD coding or anything else.