In this video presentation, Angelo Kourtis, vice president of Western Sydney University reveals the story behind one of the most memorable and award-winning campaigns to come from the education sector.
The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of last year. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.
Panel: Deng Adut, defence lawyer, AC Law Group; James Wright, managing director, Red Agency & Havas PR APAC MD; Angelo Kourtis, vice president, Western Sydney University.
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