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Mumbrella360 video: The extraordinary story of Deng Adut and Western Sydney University

The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of 2015. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.

In this video presentation, Angelo Kourtis, vice president of Western Sydney University reveals the story behind one of the most memorable and award-winning campaigns to come from the education sector.

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The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of last year. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.

Panel: Deng Adut, defence lawyer, AC Law Group; James Wright, managing director, Red Agency & Havas PR APAC MD; Angelo Kourtis, vice president, Western Sydney University.

For more information about Mumbrella360 2017, which takes place in Sydney June 6-8, and to secure your earlybird tickets, click here.

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