Murdoch and his influence on Australian political life

david-mcknight-1315983543Media mogul Rupert Murdoch has always wanted to influence political outcomes but not always for commercial reasons argues David McKnight in a post that first appeared on The Conversation

In 2007, journalist Ken Auletta spent a great deal of time with Rupert Murdoch while writing a magazine profile of him. Auletta observed that Murdoch was frequently on the phone to his editors and this prompted him to ask: “of all the things in your business empire, what gives you the most pleasure?” Murdoch instantly replied: “being involved with the editor of a paper in a day-to-day campaign… trying to influence people”.

Over the course of the 2013 federal election, Australia will experience a real time experiment which will demonstrate the degree of influence exerted by Rupert Murdoch and his newspapers on Australian political life.

That Murdoch has had an influence on elections previously, especially in the UK, is no secret. In the 1992 UK election, The Sun, his biggest selling tabloid in the UK and editorially a kissing cousin of Sydney’s Daily Telegraph, claimed victory on behalf of the Conservative party. As the headline famously bellowed: “It Was The Sun Wot Won It”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.