Musician Ricki-Lee Coulter to talk collaborating with brands at BE Festival
A panel at next month’s Festival of Branded Content and Entertainment is to discuss ways of brands using music and collaborating with artists. The panel will include Australian artist Ricki-Lee Coulter, who will provide her perspective on what makes a successful brand project.
The panel, also includes Roddy Campbell, GM of business development at Universal Music; Greg Tremain, GM of content marketing at MCM Media and Coulter, and will debate why artists are now more receptive than ever to get involved in brand activity, who is doing it well, how they made it work and what we can learn from these examples.
The panel will discuss whether audiences accept brand involvement in content and how artists can avoid being perceived as sell outs.
The panel will also be joined by a brand representative involved in using music for the organisation to be announced shortly. Recent high profile examples include Telstra’s collaboration with Bon Jovi; Coles’ work with One Direction and Status Quo; Samsung and Jay Z; Pepsi and Beyoncé; Volvo & Swedish House Mafia; and Sonos with Deadmau5.
