Goodbye mX – Without paying readers you were always going to be first to go
The last edition of mX will be published at lunchtime. Mumbrella’s Tim Burrowes is sad to see it go.
Australia doesn’t have many national daily newspaper brands.
After today, with the closure of mX, it will only have two.
Just like the movie cop who inevitably gets shot on the last day before he retires – it means the Sydney edition of mX won’t celebrate its tenth anniversary, which would have been in three weeks’ time.
“On Monday, there are going to be a lot of sad sudoku fans.” OK, you’re right it’s always a numbers game but you certainly sharpened the old journo pencil to dig that one into a dying newspaper.
Haha, sudoku, a numbers game!
Good one davo!
MX – mobile exchange?
Predicted itself from the title.
A clue to the mX name is in the working masthead title from pre-2001 – we called it Extra. It had nothing to do with Express.
I was part of the team that designed it in less than a week shortly before the 2000 Olympics before the plan was put on hold. Then, post Games, it was revived, the design tweaked and it was launched into the afternoon market (instead of the widely predicted morning commuter market), catching Fairfax unawares.
Thanks Chrissy!
When you come up with a good one I’ll let you know.
Good riddance to bad journalism.
You’re still managing to pay only $3 for your coffee??
Where the hell do you buy a $3 coffee? Oh yeah the bit about the free newspaper is kind of a shame.
mX played a part in me getting together with my wife via the Here’s Looking At You column (true story). Vale mX… I’ll fondly remember you for that reason 🙂
BTW who remembers the short-lived Fairfax mX competitor that launched in Melbourne around the same time? Think it was called Express and was distributed in the mornings? Harder for distribution because it meant you had to get it to 200 train stations across the city instead of focussing on the CBD and a handful of other activity centres.
A ‘national’ newspaper that only served a small number of commuters in three cities? Please.
sad………….
The ‘paid for’ evening standard you mention is a free paper.. One of many London has that are actually growing..
@ tim – where do you get a $3 coffee 🙂
I thought it stood for Murdoch Kiss…
The Evening Standard is now as Josh says a free newspaper and now owned by former KGB agent Alexander Lebedev’s Independent Print Limited publishers of the Independent, The Independent on Sunday and The i, who bought it from Daily Mail and General Trust in 2009 for £1…..