Dr Mumbo loves a mystery.
And there’s little more mysterious then the Mysterious Case of The Twisted Fave.
In the last few days, Dr Mumbo’s attention has been drawn to a mysterious YouTube channel, branded as Arnott’s Biscuits.

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Let’s hope Mummy switches it off when she’s getting it on.
How did Dr Mumbo find it? Unless you are browsing for Arnotts videos regularly, had you been tipped off? Cos that would be less mysterious.
As for the creepy tech involved here, what a hideous idea, that a bear is supposed to replace your busy working mum to the point of feeling her heart beat? I do like the dark humour of an alert coming from ‘Twisted Toys’, but why are biscuit ads beckoning a robot-parented dystopia?
Hi Bucks,
I’m afraid that Dr Mumbo never tells us his sources…
Cheers,
Tim – Mumbrella
…shows that it has 2.6 million views on Facebook.
so after going to so much effort to hunt for a youtube video, you’d think there’d be a quick search for any other content.
if the point here is that it only achieved 24 views so it must be scam, the supposed ROI (if views are the objective) is actually 188,333 times higher than Mumbrella has reported.
Again, such high views suggest there is sizeable paid support behind the video, at least on Facebook.
assume mumbrella will be issuing a correction to reflect this.
sure it looks a bit scammy…but dayum mumbrella, you’re not doing yourself (or the admirable cause) any favours with such shoddy reporting
But we won’t let a little thing like that get in the way of a good mystery AMIRITE??
yes… 2.6 million facebook “views”, thats a solid metric.
‘Dr Mumbo’ sounds like the name you’d give some creepy, monomaniacal sociopath. Stay away from his van people.
Well, where do I get one of these heart rate things?
More importantly… where do i get one of those double battery life things
Anyone reminded of the 2013 Durex Fundawear? Or the HB ring? Or even Teddy The Guardian?
Nice insight, shitty female-shaming execution… But yes, the video on Facebook has more than 2.9 million views.