NAB’s newest ‘Wrangle Your Money’ campaign work takes Gen Z customers to a funeral

The next set of work for NAB’s ‘Wrangle Your Money’ campaign – which was made in collaboration with Mindshare and TBWA\Melbourne – has been released.

The latest addition to the campaign addresses Gen Z’s concerns over the cost-of-living crisis.

“Research shows Gen Z want to be more confident when it comes to managing their finances, and knowing where to start can be overwhelming,” explained Sue Brailsford, NAB’s head of group brand, while referring to research conducted by the Australian Securities and Investments Commission showing that “82% of Gen Z… feel financially stressed, but are 2x more likely to want to better manage their finances”.