Naked Wines launches ‘a party without the politics’ via Supermassive
Challenger wine brand Naked Wines has launched “a party without the politics” ahead of the election weekend, via a campaign starring comedian Matt Okine by Supermassive.
Hoping to cut through the election noise and spotlight the brand’s position as a category challenger, the campaign, ‘The Naked Wines After Party’ spotlights Naked Wines’ business model of “putting people before the politics”.
It taps into increasing voter fatigue and consumer desire for authenticity. This has long been Naked Wines’ mission, according to a media release, as it stands to disrupt the traditional wine industry and shift focus from vouchers to values.
